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Welcome to MAP, a mental health center dedicated to providing individual and family counseling and psychological services in a warm, welcoming environment. Our services address a variety of mental health needs to improve the quality of our clients’ lives. Using a variety of evidenced-based modalities, including mindfulness practices, our practitioners maintain integrity by prioritizing the client above all else.


Individual Therapy

Individual therapy (sometimes called “psychotherapy” or “counseling”) is a process through which clients work one-on-one with a trained or licensed therapist—in a safe, warm, and confidential environment—to explore their feelings, beliefs, or behaviors, work through challenging or trying memories, identify aspects of their lives that they would like to change, better understand themselves, their relationships, or current life state, to set personal goals, and work toward desired outcomes.

People seek therapy for an variety of reasons, from coping with major life challenges or childhood or adult trauma, to dealing with depression or anxiety, to purely desiring personal growth and greater self-knowledge. A client and therapist may work together using a variety of techniques, depending on the client’s unique needs and personal goals for therapy.



Couples counseling, relationship counseling, or couples therapy, is a form of therapy that supports people in intimate relationships. Therapy may be helpful for partners considering separation or seeing improved intimacy and understanding. While the relationship itself is the focus in couples counseling, each partner is expected to pay attention to self-improvement and self-awareness.



Family therapy is a branch of psychotherapy that works with families and couples to nurture relationships and improve communication. Sometimes families need help working through a crisis or a stressful time--a death in the family, a lay-off, substance abuse, a birth or adoption, remarriage, children’s behavior issues. Regardless of whether the current challenge is seen as an “individual” or a “family” issue, it is believed that involving the family is beneficial. Family therapists help individuals express needs appropriately, make compromises, and establish boundaries to strengthen the family unit.



Eye Movement Desensitization and Reprocessing (EMDRtherapy is an integrative psychotherapy approach that has been extensively researched and proven effective for the treatment of trauma. EMDR is a set of standardized protocols that incorporates elements from many different treatment approaches.


Substance Use Disorder Counseling

MAP BHC offers Substance Use Disorder Counseling not only for people with addiction issues but to people who are concerned about their use of alcohol or other drugs. Substance Use Disorder Counseling focuses on a process of change through which individuals improve their health and wellness, live a self – directed life, and strive to reach their full potential. This type of counseling addresses the ways in which drugs and alcohol affect people physically, emotionally and mentally as well as in their relationships. We help people to reclaim their lives through breaking the cycle of addiction, and overcoming the stigma associated with the disease. With the assistance of a counselor trained in chemical dependency,  people can find new ways of dealing with difficulties in their lives without relying on alcohol or other drugs to mask the problems they face. Counseling is not only for those struggling with use but for family members who find it difficult to understand, and cope with the challenges  associated with a trying to help a loved one.



MAP BHC is now offering relationship and life coaching by collaborating with Melissa Nervick Coaching, LLC. Coaching differs from traditional therapy by using specific, goal-oriented strategies to help create change in your life and/or relationships. Coaching can take place either on site, via Skype and also via phone. Relationship coaching focuses on issues such as ineffective communication, infidelity, lack of intimacy, loss of connection, blended families, as well as many other concerns that interfere with experiencing joy in relationships. Life coaching can help you tap into your hidden potential and find your inner courage, strength, passion and confidence to overcome any challenge and live the life you deserve.

Telemental Health*

In order to make behavioral health services more accessible to our community members, MAP offers telemental health, or "online counseling." Telemental health allows mental health providers to offer services remotely to clients who have either a lack of access to mental health resources in their community, transportation limitations, or physical, emotional, and/or lifestyle qualities that make it difficult for them to visit a mental health office in-person. At MAP, many of our therapists can offer select mental health services* using HIPAA-compliant telehealth platforms, which involve online video-conferencing and guarantee your confidentiality. If you are interested in telemental health, we encourage you to contact your insurance company to determine your eligibility for services, and to contact us to schedule an appointment with the right therapist for your needs. 


*A few services cannot be offered by telehealth, such as EMDR.



MAP Behavioral Health Center

324 West Superior Street 

620 Medical Arts Building

Duluth, MN 55802

*We offer 2 hour validated parking at 4th Avenue Auto Park: 402 West Michigan Street Duluth, MN 55802


Office Hours

Mon: 9 am – 5 pm

Tue: 9 am – 5 pm

Wed: 9 am – 5 pm

Thu: 9 am – 5 pm

Fri: 9 am – 5 pm

Evening hours available:

Tue: 5:30-7:30 pm

Wed: 5:30-7:30 pm



Tel: 218-606-1797

Fax: 218-260-2611



We accept the following insurance:

  • BCBS

  • Preferred One

  • MHCP


  • Americas PPO


  • If you don’t see your insurance on this list, we may have updates pending, so please don’t hesitate to call and verify

  • We can also bill out of network

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